| CATEGORIES
Each year the MMA Awards categories are reviewed to ensure that they reflect the continual development of this dynamic industry, and to maintain a clear distinction between categories.
The 2008 awards categories are outlined below, including the “Best of show” and “One to Watch” awards which are selected from entries across the other 9 categories. Entries are restricted to a maximum of 2 categories, not including the Mobile Marketer of the Year which is entered on a peer nomination basis.
A new category introduced this year is the MMA Award for Mobile Advertising, to reflect the growing adoption of these new applications of the mobile channel.
- The MMA Award for m-Commerce
- The MMA Award for Relationship Building
- The MMA Award for B2B or Enterprise Application
- The MMA Award for Most Creative Mobile Solution
- The MMA Award for Consumer Content Offering
- The MMA Award for Mobile Entertainment
- The MMA Award for Promotional Campaign
- The MMA Award for Cross Media Integration
- The MMA Award for Mobile Advertising - NEW
- The MMA Award for One to Watch
- The MMA Award for Best of show
Mobile Marketer of the Year
Click here for detailed instructions on how to enter and to download an entry form.
The Mobile Marketer of the Year award
recognises an individual who has made a significant contribution to the mobile marketing industry, in the eyes of their peers and the independent judging panel. Nominations are open now. Click here to download a nomination form.
For a detailed description of each category, the evaluation criteria and instructions on how to enter click here
For 2007 winners’ case studies including comments from the judges click here |
